Projects

Improving Monetisation for Pocket FM

This project addresses the monetization challenges faced by Pocket FM as part of the PM School Challenge, focusing on enhancing subscription value through user-driven feature improvements.

Scheduled Texts for WhatsApp

Conducted user research with 70% positive feedback (35/50 participants), identifying key pain points and usage patterns for scheduled messaging, resulting in the creation of personas that informed the design of a high-fidelity prototype using Figma.

Adobe Analytics Challenge 2024

Led a team of 3 in the 2024 Adobe Analytics Challenge, analyzing customer journeys and vehicle purchasing behavior for General Motors using advanced statistical modeling and marketing analytics to optimize conversion rates.

Consulting - Community Forklift

Consulted Community Forklift on strategic recommendations to enhance operational efficiency, amplify community engagement, identify key performance indicators for their sales and optimize revenue generation via a data-driven approach.

NBA Expansion Proposal - Smith Analytics Consortium Datathon 2024

Participated in the 5th Annual Datathon hosted by the Smith Analytics Consortium in collaboration with Deloitte, as part of a 7-member interdisciplinary team. The competition involved a 15-day data-driven challenge to propose a new city for an NBA team, including selecting a sponsor, mascot, and international partnership.

TicketGo

Developed TicketGo, a ticketing platform aimed at solving issues identified in existing services like Ticketmaster, including high fees, website malfunctions, and poor customer service. Conducted user surveys and research to inform the design. Created data flow diagrams, ERDs, and mock-ups, refining them through feedback. The final solution focused on transparency, reliability, and a better overall user experience.

Strategic Market Expansion for TurboTax: Targeting U.S. Expats

Conducted market analysis identifying opportunities for TurboTax to target the 9 million U.S. expatriates through features for Foreign Earned Income Exclusion (FEIE) compliance, improving tax filing support for an underserved segment of international filers.